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Something is starkly wrong when diametrically opposed ideologues join hands in public to protest something else. That something wrong, in a nutshell:…
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You'll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Rand Fishkin, CEO & Co-founder, SEOmoz Neil Patel, CTO,…
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Anyone who's followed Techmeme knows TechCrunch and Michael Arrington should be at the top of any list of authors and story sources for the blog aggregating site. Vik Singh thought it would be interesting to make those lists.
Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.
Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories. They are primary news sources and influential outlets that must be considered by marketers. But don't expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.
