Archive
Google scared of Facebook? Puh-leeze
I have to say that until now I thought Josh Quittner was a pretty smart guy. He was at Business 2.0 magazine…
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SMX: Social Media Marketing And Evangelism
Most marketers are interested in promoting their products or services, not themselves. But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.
SMX: Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You'll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Rand Fishkin, CEO & Co-founder, SEOmoz Neil Patel, CTO,…
SMX: Marketer’s Guide to Social Bookmarking & Tagging
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Who’s Really Leading Techmeme?
Anyone who's followed Techmeme knows TechCrunch and Michael Arrington should be at the top of any list of authors and story sources for the blog aggregating site. Vik Singh thought it would be interesting to make those lists.
SMX: Linkbait – Chumming for Traffic…
Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.
