Archive
Boosting Your Social Capital with Facebook
I am sure that over the course of the last few days most of you folks out there may have bumped into…
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SMX: Marketer’s Guide to Social Bookmarking & Tagging
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Who’s Really Leading Techmeme?
Anyone who's followed Techmeme knows TechCrunch and Michael Arrington should be at the top of any list of authors and story sources for the blog aggregating site. Vik Singh thought it would be interesting to make those lists.
SMX: Linkbait – Chumming for Traffic…
Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.
SMX: Extra! Extra! The Social News Sites
Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories. They are primary news sources and influential outlets that must be considered by marketers. But don't expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.
SMX: Care And Feeding Of Social Networkers
"Effectively Leveraging Social Networking" panelists at SMX Social Media in New York suggested an attentive approach to attracting visitors from those sites.
