Microsoft Smacks Popfly Into Web 2.0

A public beta of Microsoft's Popfly content builder debuted, offering an environment for creating mashups and gadgets built on their Silverlight platform.

2 min read Archive

MySpace Founders Stick With Murdoch

The term “ridiculously wealthy” may still apply, but MySpace founders Chris DeWolfe and Tom Anderson have renewed their contracts with News Corp., and reports indicate that the pair won’t become quite as rich as they might have wanted.

1 min read Archive

SMX: Micro Communities

Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

4 min read Archive

SMX: Evangelist – The Marketer’s Role in SMM

Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

5 min read Archive

SMX: Effectively Leveraging Social Networking

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues. Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you'll learn to network and participate in an acceptable and effective manner.…

5 min read Archive