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Discover how social media revolutionizes political campaigns, offering engagement, targeting, and outreach like never before.
An advertising campaign can have miraculous effects, causing people to feel better about a company and give it more time and money. Or it can be as effective as burning a pile of cash (on primetime TV, no less). Luckily for Yahoo, Nielsen data indicates that its "Y!ou" campaign is imitating the first formula.
Online holiday spending has reached nearly $16 billion, marking a 3 percent increase compared to the same time period last, according to the latest data from comScore. The most recent week ending December 6 reached 4.6 billion in holiday spending, heavier than any individual spending week in 2008 but still below two individual weeks in 2007. The week began with strong weekday spending, led by…
MySpace has announced a new set of APIs. These include APIs for real-time streaming, status and mood commenting, open search, photo uploading, and an updated version of the post to/share API.
Let's not kick Yahoo while it's down; after a glance at some financial charts, it'd be sufficient to say that the company hasn't done as well as Microsoft and Google in recent months (the three companies are up 6.6, 19.1, and 28.0 percent since September 9th). But circumstances are likely to change, according to Carol Bartz, who made some interesting remarks at a conference today.
Google may have busted the "duplicate content myth" a while back, saying that you don't technically get "penalized" for it, but that doesn't mean it is a good thing. Shari Thurow of Omni Marketing Interactive says you should care about it so that your better pages are available to rank.
