Behavioral Targeting (BT) at eMetrics

Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers. Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral…

Google Won’t Dominate Book Search

Despite the hubbub generated by a New York Times report, the world of book digitization doesn't start and end with Google, or even the participation of Microsoft and Yahoo in the Open Content Alliance.

Google . . . Build Us An OS!

After spending between $100 and $300 on various versions of Vista, some people are going back to XP.  For Microsoft, this is a very bad sign.  But for Google, this is practically an invitation to enter the OS market.