Archive
Search Engine Fatigue Infects Many Users
Carpal tunnel syndrome . . . eyestrain . . . and search engine fatigue. Yes, there’s now one more problem from which…
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Google Helps With Keyword Analysis
The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.
Reputation – Both Corporate & Personal
It has been an interesting week - a few blog posts out there attacking others, a nice article on online reputation that was syndicated from the Seattle Times, and a phone call via Facebook asking me about ... defending your reputation because of blogs.
Wisdom of Consumer Crowds?
Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.
Sound and Mobile Web Ads
Most websites need financial support if they are to provide services to website visitors. That is particularly tough for cell phones, which access the mobile web, since small screens do not leave much room for advertising. If you feel that a major slice of mobile Web activity will be via sound technology, then there is an additional challenge. Who wants to wait patiently listening through…
Behavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers. Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral…
