Google Asks Nielsen To Rate TV Ads

Google has taken another step toward wiping Madison Avenue's influence off the television industry by partnering with Nielsen for ratings information.

Yahoo – It’s Not Easy Being Yang

It's no crime that Yahoo was slow to recognize social networking as the replacement for web portal stickiness, and CEO Jerry Yang wants to start bringing the masses back to Yahoo, if only for a brief visit.

Say Goodbye To Ye Olde Editorial Process

There may always be a place for paper. This isn't about that – the likelihood that print is on the verge of extinction – but rather how a new generation of editors and writers present the news in a digital world. The new format for news – there must always be a standard eventually – is evolving, as dinosaurs wheeze and choke.