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Social Media for PR Practitioners

A guide to using social media in PR: the benefits, challenges, tips for crafting the right message, and emerging trends for PR practitioners.

Blogging Profitability

Business blogging is a powerful way for a company to dialogue with its clients. If anything, it is likely that the movers and shakers among the clients are the ones most likely to take part in such dialogues. Thus a business blog is an essential part of a company’s Internet marketing program. Its effects can have a sizable effect on the bottom line.