Social Media for PR Practitioners

A guide to using social media in PR: the benefits, challenges, tips for crafting the right message, and emerging trends for PR practitioners.

Blogging Profitability

Business blogging is a powerful way for a company to dialogue with its clients. If anything, it is likely that the movers and shakers among the clients are the ones most likely to take part in such dialogues. Thus a business blog is an essential part of a company’s Internet marketing program. Its effects can have a sizable effect on the bottom line.

Doc Searls Doesn’t Want To Be A Zombie

Amid a flood of Facebook invitations to be a friend, a zombie, a vampire, a hot potato tosser, and a question answerer, Searls has just said enough to the walled garden of social networking.