Nielsen to Provide Google TV Ad Demographics

Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT. The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

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Microsoft And Google Go At It Over Facebook

There's nothing like a good giant fight, and two giants are reportedly going at it over an advertising deal and stake in Facebook. Though Google has been known to win its giant fights with Microsoft, one source says Microsoft might overbid just to keep the rocketing social network away from Google.

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Microsoft Live Search Gets More Intuitive

When you see a document riddled with typos and spelling errors, you may come to think of its author as sloppy or even stupid, but you’ll still be able to understand him.  A search engine, on the other hand, could balk at such mistakes.  Microsoft is trying to address this issue with two new features for Live Search.

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SEO Affects Consumer Packaged Goods Sales

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

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