SMX Rewind
So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:
SMX: Wikipedia, Yahoo Answers & Answer Sharing
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Microsoft Smacks Popfly Into Web 2.0
A public beta of Microsoft’s Popfly content builder debuted, offering an environment for creating mashups and gadgets built on their Silverlight platform.
MySpace Founders Stick With Murdoch
The term “ridiculously wealthy” may still apply, but MySpace founders Chris DeWolfe and Tom Anderson have renewed their contracts with News Corp., and reports indicate that the pair won’t become quite as rich as they might have wanted.
SMX: Micro Communities
Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.
SMX: Evangelist – The Marketer’s Role in SMM
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.
SMX: Effectively Leveraging Social Networking
Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.
Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Google Book Scans Gain Harvard Appeal
Three thousand people may not sound like a lot, but it is relatively early in Google’s book scanning endeavor, and that number of Harvard students may be the vanguard of scanned book readership.
Skype Stings, But eBay Profits
The $1.43 billion charge eBay disclosed earlier this month had its predicted effect on their third quarter bottom line. Take that away, and eBay fared well.
Amazon 1-Click Patent Zeroed Out
The long-running battle between Amazon.com and a New Zealand movie technician over Amazon’s 1-Click patent not only turned out poorly for Amazon, but a twist at the end mentioned why a prominent figure in the tech industry may have decided to back off from fighting this battle.