Archive
PR will lose Social Media to Advertising Due to Sex
Okay, not necessarily sex - but advertising does know how to make mundane things sexy.
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Could The Web Make People Nicer?
Do you ever think that the Web will evolve to reinforce what everybody used to be trained to have – you know, manners? Anonymous commentary's a bit of an exception (though commentators have been traced), but you never know – maybe all this transparency and instant communication will lead us into era where we watch our mouths better.
The Facebook Feeding Frenzy
More Investor Cash for Facebook... Yesterday we learned that Microsoft bought 1.6% of Facebook for $240 Million. Today there is another large investment - it’s been rumored that Facebook got an additional $500 million from two New York hedge funds.
Why MSFT Needed Facebook & GOOG Didn’t
So, after weeks of speculation, Microsoft won the battle over Facebook, with Google second, and Yahoo embarrassingly nowhere to be seen.
Best Buy PR Smarts & ChargeCarte Customer Disservice
It’s been so long since I’ve done a Goofus and Gallant post that I’ll remind everyone we point to marketing and PR stories that demonstrate how to and how not to.
Facebook: Why Microsoft’s Buy Makes Sense
Forget about the $15-billion valuation for a moment — which I admit is difficult to do, since it amounts to about 100 times the company’s estimated annual revenue, a bubblicious multiple by almost any definition (Google is currently trading at about 14 times sales).
