Will Google OpenSocial Change The Internet?

As information came out about OpenSocial, the facts concerning Google’s new networking project seemed to grow less clear, instead of more.  Everyone’s now had a bit of time to look the matter over, though, and consider the implications of the deal.

Can Social Media Increase Online Ad Response?

Seventy-eight percent of marketers view social media marketing as a way to gain a competitive edge, but only 7.7 percent of online marketing spend goes towards social media according to Coremetrics survey "Face of the New Marketer."