Will Google OpenSocial Change The Internet?

As information came out about OpenSocial, the facts concerning Google’s new networking project seemed to grow less clear, instead of more.  Everyone’s now had a bit of time to look the matter over, though, and consider the implications of the deal.

Can Social Media Increase Online Ad Response?

Seventy-eight percent of marketers view social media marketing as a way to gain a competitive edge, but only 7.7 percent of online marketing spend goes towards social media according to Coremetrics survey "Face of the New Marketer."

BBC Denies Secret iPlayer Deal With Microsoft

Although the BBC’s iPlayer only works with XP-equipped computers, there is no secret alliance between the world’s biggest broadcasting corporation and Microsoft.  According to one exec, the XP compatibility merely arose out of an interest in serving the greatest number of people possible.