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Topics for this keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and…
Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.
The FTC has not yet confirmed Google’s acquisition of DoubleClick. Last week’s town meeting on the subject of behavioral targeting hasn’t changed that.
“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.
When you have nagging doubts about the business model of Facebook, professionally it's often not a good idea to voice them.
The debut of Facebook's Social Ads builds upon the path of "pull" advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.
