Verizon’s Web 2.0 Marketing Campaign

“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.

Who Will Manage The Online Ad Conversation?

The debut of Facebook's Social Ads builds upon the path of "pull" advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.

BlogWorld: SEO Tips For Bloggers

Webproworld is in Las Vegas this week at the BlogWorld and New Media Expo. In the session "Search Engine Optimization: Best Practices", the speakers focused on SEO tips for bloggers.