Recommended Online Marketing & PR Reading List
At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality…
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At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality…
How did I miss this post by Steve Rubel? Tired of doomsaying in the Web 2.0 bubble realm, he recently predicted an impending recession for poor old Google, based on several factors.
In a series B round of funding, the Indiana 21st Century Research and Technology Fund showed its confidence in ChaCha by tossing in $2 million. Morton Meyerson must really like ChaCha, though - he gave the human-powered search company $8 million.
Users of widgets are more likely to receive them from friends than from companies that created them, according to a new report from JupiterResearch, "Widgets: Delivering Applications Users Want." User between the ages of 18-24 are six times more likely to receive widgets from friends than from a company.
Rupert Murdoch plans to make WSJ.com free to increase readership and generate far more in advertising. Right now the site gets 1 million viewers and Murdoch hopes to see it go to 15 million. For now a subscription just to the online edition is $79 for a year.
Two years ago next month, Google bought five percent of AOL for a billion dollars. Yeah, you might have forgotten that, but it was a really big deal at the time. While Google’s main motivation was to keep being the search technology for fifth-place AOL Search, there was a lot of talk on both sides about the two companies working together. The big get, mentioned…