Lyris Launches BidHero PPC Solution

At the end of October, J.L. Halsey Corporation changed its name to Lyris, Inc.  On Tuesday, the company partnered with Trellian.  And now it’s released a PPC campaign management solution called BidHero.  Busy, eh?

Twitter as a Tool for Marketing & PR

In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about.

The End of the PR World as We Know it

Social Media is indeed making changes in our lives.  Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006.