Twitter as a Tool for Marketing & PR

In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about.

The End of the PR World as We Know it

Social Media is indeed making changes in our lives.  Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006.

Is the Future of Television in Jeopardy?

“It’s all about power.  Their delight is about screwing somebody,” said Charles Pogue referring to the major studios and production companies in Hollywood and New York. Pogue is a screenwriter, current member of the Writers Guild of America, and former member of the Board of Directors for the WGA. 

SEM in Australia Dominated by a Silent Google

Internet companies down under are in a sticky situation. They’re handing Google about 80% of their search marketing spend, using Google for 82% of all online searches, and spending around AU$399 million a year. They’re playing nicely with Google, but Google refuses to play nicely back.