Profitable Niche Publishing Business Models
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:
Murdoch May Make Wall Street Journal Free
An online-only subscription to the Wall Street Journal usually costs $99, and around 1 million people have judged that to be a reasonable price. Look for some drastic shifts, though, as Rupert Murdoch intends to lower that first number and increase the second.
Zillow To Run Newspaper Real Estate Ads
Real estate site Zillow.com, which focuses on house price comparisons has entered a deal with the publishers of 282 newspapers to carry their real estate advertisements.
Martha Stewart Launches an Ad Network
Launching your own ad network is the rage right now. I read that this year is the year for launching your own social network and next year is the year for launching your own ad network.
I overheard a startup that is making it easier for you to do that (hopefully we’ll get more on this in the next few weeks).
Live Search Team Improves Product Searches
Back in October, LiveSearch introduced a feature called “New and improved product results in Web search“, thorugh this users could have more product information and informed decisions. Now, the official Live Search blog has a post called, “Summarizing user reviews for computers and electronics” which finds, analyzes and summarizes reviews from across the Web in […]
Yahoo Queries The Obscure
Search queries that engines like Yahoo’s rarely see can be problematic for the technology, and frustrating for the searcher who doesn’t receive a relevant response.
Rackspace Wrecked By Wayward Truck Driver
Plenty of popular websites suffered a couple of hours of unanticipated downtime when a truck hit a transformer and took down Rackspace’s Dallas datacenter.
Speaking Publicly on Online Marketing
They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?
Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.
Trying to Cancel an AdWords Account
I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:
Understanding the Social Media Landscape
My first session of BlogWorld was Chris Heuer and Marshall Kirkpatrick presenting "Understanding the Social Media Landscape."
Social media Web sites are places where people, businesses and organizations can connect with each other. Chris described some of the tenets of social media: