Archive
Truthfulness Over Perfection Valued In Marketing
Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it's a cool time to be a marketing guy, as…
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SocialSpark: Changing the Social Media Landscape
I was recently invited to participate in a panel discussion titled, “What Advertisers Want” at the PostieCon conference in Las Vegas, hosted by Payperpost – which has recently changed their name to IZEA.
Blogspot Blogger: Google Did Less than Required
In a recent court case against Google, it was decided that a Blogspot blogger from the US may keep her anonymity, considering free speech protection rights.
Print Ads Down, Online Counterparts Up
Give another point to the “print is dying” crowd; new numbers reveal that, in the third quarter of 2007, online newspaper advertising grew and the traditional type dropped.
Hitwise: Black Friday Traffic Up 145%
Below is a summary of key data points from Hitwise regarding Black Friday Traffic (week ending Nov 17th)
MySpace Tests Ad-Supported Music Waters
MySpace will be testing the ad supported music waters this March with punk band Pennywise. Fans will be able to go to the MySpace profile of Textango, a mobile indie music distributor, and after adding them as a friend be able to download the entire album for free.
