Building Links Like an Expert

Since the start of the Internet, people have asked themselves, how do I increase my views?  One guaranteed way to approach this question is to try to boost inbound links.  The more ways that people can be directed to your site, the more eyeballs you will have on your page.

Seth Godin’s Meatball Sundae

SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It's about the internet and new marketing and the fourteen trends that change everything.

Dark Spot for BrightSpot

BrightSpot.TV, a site covered here before, has shut down. I wrote back in August, "...You'd think the one thing we need a break from is advertising. Yet sheep that we are, we can't get enough of it." I guess we can get enough of it after all.

MySpace’s Cranky Error Message

MySpace might or might not be able to hold onto its lead in the social networking world.  But one thing’s for sure: it really needs to find someone other than Tom to write its error messages.

Truthfulness Over Perfection Valued In Marketing

Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it's a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.