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Recently I re-read a business book (written by some PhD's who counsel people to improve their careers), and each chapter struck me…
Link baiting. You've heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.
Open vs. Walled - let the best win. Recently in Boston, Tim Berners-Lee, the inventor of the World Wide Web, was pushing a theme that is dear to many of us. The Mobile Web should grow with open standards. The Walled Garden approach should be abandoned.
Imagine a return to moviemaking where storytelling as a craft mattered most, and a writer with a dream and some financial backing could do what once required a studio to accomplish.
Since the start of the Internet, people have asked themselves, how do I increase my views? One guaranteed way to approach this question is to try to boost inbound links. The more ways that people can be directed to your site, the more eyeballs you will have on your page.
SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It's about the internet and new marketing and the fourteen trends that change everything.
