Lesson’s Learned from Podcasting
If you plan on entering the world of podcasting or want to make yours better, you can read what I’ve learned in my MarketingProfs article, "Lessons Learned from Podcasting."
Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that’s your only motivation.
Black Friday Site Traffic Increases 52%
Online traffic to Black Friday advertising websites is rising earlier in 2007 compared to 2006, Hitwise reported today. Online traffic to a custom category of Black Friday advertising websites increased 52 percent for the week ending Nov. 10, 2007 compared to Nov. 11, 2006.
Online Electronic Gifts To Hit $22 Billion
More than 14 percent of the almost $160 billion spent on consumer electronics (CE) over the last 12 months was spent online according to a study by the Consumer Electronics Association (CEA) "The State of CE Retail."
Google’s Spectrum Play Hubris?
There have been rumours about Google getting involved in the wireless wars in the U.S. for some time now, and the company itself has admitted many times that it is interested in expanding the number of people who use the mobile Web and in increasing the amount of competition there is in the mobile business.
A Common Theme at BlogWorld: Conversational Marketing
This was the first annual BlogWorld conference held in Las Vegas on Nov. 8th and 9th. It was a two day conference and was filled with marketers, bloggers, PR professionals, etc. I attended the following sessions:
McCain Campaign Stops For MySpace, MTV
Following appearances by Democratic Presidential hopefuls John Edwards and Barack Obama, John McCain will participate in a campus dialogue hosted by MTV and MySpace.
Does Open License Mean Open Season?
The unattributed verbatim appearance of a Wikipedia article in a book from a major publisher sparked accusations of plagiarism, and raises more serious issues of ethics as well as the perils of publishing under open licenses.
Google Asks About Gmail Problems
For the record, there’s still a “beta” tag on Gmail, and so users may not be entitled to complain too loudly. Nonetheless, issues including empty inboxes have been reported, and an official “Gmail Guide” has inquired about another matter.
U.S. Control Of Internet Still A Concern
The U.N. sponsored Internet Governance Forum wrapped up yesterday with little progress on the issue of U.S. control over how people around the globe access email and Web sites.
New Rules of Breaking News, Beware of Embargoes
Part Four of a series discussing blogger relations, "Building a Bridge Between Your Story, Bloggers, and People."