Positive Face Time Equals Good Branding

The more I dig, the more I’m convinced that a big part of a brand’s success is the quality of its customer touch points, specifically, the face to face ones. Consider this overwhelming evidence:
The more emotion there is in an experience, the more vividly we remember it. It’s known as imprinting. So if we have very positive or very negative experiences, we remember them longer and more completely.

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