Direct Mail Advertising’s Online Effects

According to a new study, eBusinesses that want to contact people through direct mail advertising might be best off trying to reach men between the ages of 55 and 64.  Compared to 2003, though, their odds of reaching just about everybody are significantly better.

The Interns are Taking Over the Googleplex!

The interns are taking over the Googleplex! Seriously, if you want to know why Google is so intent on reaching geniuses at an early age, you need look no further than today’s upgrades to Google Reader.

TV Growth To Increase More Than Online Video

Growth in television viewing will increase more than time spent watching online video through 2012 and attracting a large audience for Internet video could take even longer according Bain & Co.

Google Will Bid On Spectrum

Google will bid in the upcoming 700MHz wireless spectrum auction, the company announced this morning. Run by the Federal Communications Commission, the auction is scheduled to begin on January 24, and could run until March.

Google Gadgets Go To The Mac

Google Gadgets aren’t as exciting as they sound - there are, in other words, no brightly colored grappling hooks or belt-mounted free food dispensers.  Yet Google Gadgets can be handy, and they’ve now been tailored to work on Macs.