Reputation Management & Legal Threats

When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.

1 min read Archive

McDonald’s Benefits From Monopoly Traffic

In my mind, McDonald’s is a fast food joint; although I might have assumed a website existed, it was of no importance.  But traffic to that site has greatly increased in recent days, due (probably) to the annual Monopoly game.

1 min read Archive

Yahoo Search Looks For 2007 Trends

The typical celebrity crises that grab lots of attention in search may have reached a point where Yahoo's Search team has had far too much Lohan, Hilton, and Spears this year.

1 min read Archive

Facebook Loses Advertisers As Concerns Deepen

Things just keep looking worse for Facebook's Beacon: Coca-Cola and other advertisers are opting out of the program; there may be legal troubles ahead; and some investigative security work shows that Beacon sends information about user activity even when logged out of Facebook.

4 min read Archive