Archive
How Not To Do A Sales Call
Sales isn't an easy gig. Cold calls can be a pain. But there's an art to the sales call which involves knowing…
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Web 2.0 for Event Promotion
How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called "How to Plan, Build and Promote a Business Blog."
Pics from Advanced PR Technology in Practice
The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank:…
Scoble’s “Fake Steve Jobs” Story
Here’s my Fake Steve Jobs story (Fake Steve Jobs is a blog that pretends it’s written by Apple CEO/co-founder Steve Jobs. It got popular this year and recently it was revealed that a Forbes Magazine employee is its author). Last week I was getting an iced latte at the new Peets in Half Moon Bay. I was wearing a Blogger T-shirt. Old school. There a…
Social Media Release Useless?
Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing.
Tweens Mobile Usage
When it comes to mobile media 35 percent of tweens own a mobile phone according to a study from Nielsen, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens."
