Archive
Web 2.0 for Event Promotion
How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution,…
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Keller of NYT on Citizen Journalism
Bill Keller, executive editor of the New York Times, gave a long and passionate speech in London last week at a memorial event hosted by The Guardian — the full text of which is here — and in it he said many valuable and wise things about the practice of journalism (although he kind of glossed over stuff like Jayson Blair and Judith Miller, but…
Where is OSS Heading?
Okay, so not everyone agrees about my claim that the support-based OSS business model does not scale. :-)
Reputation Management & Legal Threats
When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.
McDonald’s Benefits From Monopoly Traffic
In my mind, McDonald’s is a fast food joint; although I might have assumed a website existed, it was of no importance. But traffic to that site has greatly increased in recent days, due (probably) to the annual Monopoly game.
Yahoo Search Looks For 2007 Trends
The typical celebrity crises that grab lots of attention in search may have reached a point where Yahoo's Search team has had far too much Lohan, Hilton, and Spears this year.
