Google To Track Santa With NORAD

Pics from Advanced PR Technology in Practice

The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank:…

Scoble’s “Fake Steve Jobs” Story

Here’s my Fake Steve Jobs story (Fake Steve Jobs is a blog that pretends it’s written by Apple CEO/co-founder Steve Jobs. It got popular this year and recently it was revealed that a Forbes Magazine employee is its author). Last week I was getting an iced latte at the new Peets in Half Moon Bay. I was wearing a Blogger T-shirt. Old school. There a…

Social Media Release Useless?

Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing. 

Tweens Mobile Usage

When it comes to mobile media 35 percent of tweens own a mobile phone according to a study from Nielsen, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens."

Keller of NYT on Citizen Journalism

Bill Keller, executive editor of the New York Times, gave a long and passionate speech in London last week at a memorial event hosted by The Guardian — the full text of which is here — and in it he said many valuable and wise things about the practice of journalism (although he kind of glossed over stuff like Jayson Blair and Judith Miller, but…