SES – Metrics Challenges & Measuring Success

Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing, FXCM Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director - Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, Google Analytics.

4 min read Archive

How Not To Do A Sales Call

Sales isn't an easy gig. Cold calls can be a pain. But there's an art to the sales call which involves knowing how to build rapport with a lead. It also involves not calling your lead "stupid." 

1 min read Archive

Google To Track Santa With NORAD

Google has announced a partnership with NORAD (the North American Aerospace Defense Command), and while that sounds alarming, there’s no need to build a bomb shelter.  Instead, bake some cookies and grab a glass of milk, because the two entities intend to track Santa.

1 min read Archive

Online Retailers Sending More Holiday Email

Promotional email from retailers on Cyber Monday increased this year with 55 percent more sending email this year than last year according to RetailEmail.Blogspot, a site that monitors email marketing campaigns of major retailers.

1 min read Archive

Google Advertises For Director Of Other

At last count, Yahoo had at least 300 vice presidents, and in that group, there must be a lot of generic titles.  None of them can be as bad (and/or funny) as the position that Google’s trying to fill, however: “Director of Other.”

1 min read Archive