Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

Google, TomTom Seal Computer-To-Car Deal

Gosh bless the automotive trickledown; it’s already brought treats like telescoping steering wheels to entry-level vehicles, and now computer-to-car driving directions appear to be on the way.

Google Explains Meta Tags

Search engines pay attention to some tags, and none to others. Remember when the 'keywords' meta tag mattered? Ah, the good old days.

Ad Frequency: MySpace vs Facebook

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook.