Search Insider Summit – Park City, Utah

A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

Gordon Brown Asks Google, Others To Assist Poor

All things being equal, who would you ask for money: the insanely rich or the average citizen?  Most people would go to the first group, and in doing so, British Prime Minister Gordon Brown has knocked at Google’s door.

YouTube Expands Partner Program

Thanks to an expansion of the YouTube Partner Program, video makers’ odds of earning money on the video-sharing site just got a little better; partners will actually be included in the ad revenue-sharing process.

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

The Great Social Retailing Invention

Social networking is so popular online that it’s spilling into the physical world - at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.