YouTube Ad Partner Program Extension

Back in May of this year, YouTube began allowing its “most popular and prolific original content creators” to become partners and receive profits from ads displayed alongside their videos, and other revenue sharing models.

Shoppers Spending More Time Researching Online

Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.

Top Ad + Top Organic = Buy

Searchers are more likely to consider purchasing, to remember specific brands, and to associate specific brands with keywords when ads are in the search results, according to a newly study from Enquiro.

Google Lets Go Of Postini Employees?

Last week, all eyes were on AOL, and perhaps even Yahoo, to see if employees would be let go prior to Christmas.  Now a surprising rumor has spread that Google filled the Grinch’s role by firing around 60 former Postini employees.

CPG Brand Sites Attract 66 Million Visitors

During the third quarter of 2007, consumer packaged goods (CPG) brand sites brought in a total of 66 million U.S. visitors, an increase of 10 percent over the same period last year, according to comScore.