Online Fantasy Fishing Reels ‘Em In

Let me just start with this: Several hundred thousand people are participating in Fantasy Fishing. Just goes to show you that online, there's a hook for everything.

Online Or Off, Star Power Overrated

Getting an A-list blogger to endorse your product isn't all it's cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.

MTVN To Offer Video On AOL

MTV Networks has reached a deal with AOL to provide video clips from a number of popular series from its large collection of cable and online properties, including Comedy Central's The Daily Show with Jon Stewart, MTV's The Hills and Nickelodeon's iCarly.