A “Whopper” of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

DuPont Fabros, Datacenters, And Power Problems

Homeowners appreciate not having power lines all around them, and it turns out that the owners of datacenters feel the same way.  Only datacenters need a lot of energy, so in Northern Virginia, DuPont Fabros is kind of stuck.

What Do You Think About Paid Links?

Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.