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Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main…
Jordan Rohan, the perennial keynote at MediaPost's Search Insider Summit in Park City, Utah, is back with a slew of insights, this time with a year-end review, an outlook for 2008, and some awards. Note: These comments are Rohan's, not my analysis. Reporting now, insights later. Key developments for 2007:
As an internet retailer, I have had to learn the hard way that our customers do not necessarily see our sites the way we see them. In fact, when we conduct usability studies, I am often shocked to find that what is very obvious to me escapes them completely. Does that make them stupid? Of course not. Their perspective is just different. In their eyes,…
In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.
If you can do so without freaking her out, look at the nearest female. Is she dripping with electronics gear? New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.
Advertising on kid-friendly website Webkinz has one advocacy group up in arms and demanding the toymaker take down the ads.
