Credibility and Affiliate Sites

Many Thin Affiliate Sites Look Real Some of my friends publish fake review sites which organize product recommendations by using the following quality measurement and rating system (affiliate payout per conversion * conversion rate). If people buy it, it must be good. ;) I have other friends who do real in-depth reviews, but they use such poor formatting that their content looks less trustworthy and…

Price Drives Online Holiday Shoppers

Price and free shipping are on the minds of online holiday shoppers this season. Forty-three percent said price was the most important factor and 18 percent cited free shipping, according to a recent survey by Synovate of Chicago for Guidance.

Two More Executive Types To Leave Yahoo

We haven’t seen a single story this quarter about former employees trying to upstage the big search engines.  Nonetheless, we’ll bet Yahoo is thankful for whatever non-compete clauses are in place, as Bharath Kadaba, a VP of media engineering, and Rachel Glaser, a senior VP of operations finance, should soon depart.

Google Develops Ad Review Center

The Google AdSense Blog reports:  “In an effort to provide you with more transparency and control over the ads appearing on your pages, we've developed the Ad Review Center.