Look at Things From a Customer’s Perspective

As an internet retailer, I have had to learn the hard way that our customers do not necessarily see our sites the way we see them. In fact, when we conduct usability studies, I am often shocked to find that what is very obvious to me escapes them completely. Does that make them stupid? Of course not. Their perspective is just different. In their eyes,…

Female Shoppers Look For Electronics Online

If you can do so without freaking her out, look at the nearest female.  Is she dripping with electronics gear?  New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.

Social Networks & Portability

Earlier this week, during Marc Canter’s panel at LeWeb, I asked whether we could get a first step on all the social networks toward true social graph portability (which probably won’t happen because it’s too complex to do, because there are too many privacy rules, and because companies aren’t likely to give up their lockin anytime soon — imagine being able to drag all your…