Knol Highlights

“Knol” stands for a unit of knowledge, according to the Official Google Blog.Here are some highlights on Google’s new project: The challenge posed to us was to find a way to help people share their knowledge. This is our main goal.

The Year’s Most Overused Metrics

We all know marketers love metrics.  Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics.  The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless.  There are two main reasons…

Denton Himself Takes Over Gawker

According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he…

Wishlist Widget Allows Digital Gifting

Getting a virtual slice of pizza might be fun and all, but five-month-old startup gBox is betting that people would rather receive something more tangible this holiday season. It's also betting social networkers will appreciate its new Wishlist widget more than Facebook's Beacon program.