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Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate…
With the announcement of Knol, Google displayed their desire to become a publisher. Why?
Facebookers have made quite a stink about lack of privacy on Facebook, especially when it comes to what information appears in their news feeds. But marketers aren't the only ones mining this unprecedented access to personal relationships; academic types are too.
“Knol” stands for a unit of knowledge, according to the Official Google Blog.Here are some highlights on Google’s new project: The challenge posed to us was to find a way to help people share their knowledge. This is our main goal.
We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless. There are two main reasons…
According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he…
