Archive
Social Media Rule Breaking
Conformity often creates a feeling of comfort, but it also starts to generate acceptable social norms that soon become the de facto…
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Responding to Paid Link Post from Cutts
I have had a chance to deal with the odd email over the last 2 weeks whilst moving house, but I knew I should respond to this paid links post by Matt Cutts as soon as I was able to do so with some level of detail.
Google Won’t Make Judgements, but Desires to be Starting Point
With the announcement of Knol, Google displayed their desire to become a publisher. Why?
All Eyes On Facebook
Facebookers have made quite a stink about lack of privacy on Facebook, especially when it comes to what information appears in their news feeds. But marketers aren't the only ones mining this unprecedented access to personal relationships; academic types are too.
Knol Highlights
“Knol” stands for a unit of knowledge, according to the Official Google Blog.Here are some highlights on Google’s new project: The challenge posed to us was to find a way to help people share their knowledge. This is our main goal.
The Year’s Most Overused Metrics
We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless. There are two main reasons…
