The Year’s Most Overused Metrics

Google’s Online Marketing Challenge

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

Online Viewers Prefer Professional Video Content

Sixty-five percent of people who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming, including network-and cable-produced shows, news and sports, according to ChoiceStream's 2007 Survey of Viewer Trends in TV & Online Video.That number surpasses the 39 percent of people watching user-generated video by 67 percent and is expected to increase over the next six months as…

No DoubleClick Recusals At FTC

FTC chair Deborah Platt Majoras isn't the only commissioner with a matrimonial connection at the Jones Day law firm, but neither she nor William Kovacic will recuse themselves from the Google/DoubleClick antitrust review.

Price Or Convenience? Maybe Both

Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating. This month, another survey says that price is the most important factor.

Google Maps Gets Into Books, Pictures, And Videos

The name of Google Maps is pretty self-defining.  Google is the owner, and maps are those little help-you-find-your-way drawings.  But now a new update is tossing books, pictures, and videos into the equation.