Online Or Off, Star Power Overrated
Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.
MTVN To Offer Video On AOL
MTV Networks has reached a deal with AOL to provide video clips from a number of popular series from its large collection of cable and online properties, including Comedy Central’s The Daily Show with Jon Stewart, MTV’s The Hills and Nickelodeon’s iCarly.
Blogpile On Scoble: He’s Leaving PodTech
After just a year and a half with PodTech.net, reports are surfacing that celebrity A-list blogger and author of Naked Conversations Robert Scoble is leaving the company next month. As a result, he’s really been taking his lumps from other A-listers.
Web Retailers Keep Holiday Shoppers Merry
Holiday shoppers report higher satisfaction with the online shopping experience this week compared to both last week and last year, according to the ForeSee Results Holiday Retail Benchmark.
Compete Puts Overall Searches, Google Higher
According to new numbers from Compete, the search engines were busier than ever in November – Americans made a record 8.1 billion queries. Also – you guessed it – Google’s market share went up.
“Passionate” Customers & Apple’s Reputation
Reading Tom Krazit’s excellent article on Apple’s hard core fans reminded me of my own recent experience. In my attempt to explain why I thought Apple could no longer rely on its evangelist users, I was attacked, mocked, and abused by the very same group I was discussing.
Conversation Movement
Jeremiah Owyang has concluded that some conversations are moving to Twitter.
He’s right.
Community Relations & Social Media
This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.
Google Maps In NZ Gets Business Listings
A service’s ability to provide driving directions is valuable only if you know where you’re going. So New Zealand’s version of Google Maps is stepping up and providing something new: business listings.
Brits Pay 3x Less Than US For Telcom Bundles
Britain edged out the US in broadband penetration for the first time in 2006, joining a host of other countries with better broadband access. It could have something to do with the fact that US households have to pay nearly three times as much.