Using WoM to Create Buzz

“There is only one thing worse than being talked about, that is not being talked about” -Oscar Wilde Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.

More Blogs & Journalism Discussion

Scott Karp makes a good point in a post about Nick Denton taking the helm at Gawker again (something I also wrote about on earlier). It’s pretty much the same thing I’ve been saying over and over when I talk to companies — including media companies — about blogs and social media. Let me say it again: Blogs are just a publishing system.

YouTube Tackles The Davos Question

I hate to be a cynic, but I'm not sure if I'll be able to help it. It is something, after all, and something unprecedented.  Following the (arguable) success of the CNN-YouTube presidential debates, YouTube is taking submissions from users again, this time to be presented to world leaders as they gather for their Masters of the Universe Ball.Well, okay. It's not called that. It's…

An SEO Checklist for the New Year

While many are using this time to reminisce about the year that was, here's a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year's resolution - then commit to these essentials:1. Stop Stabbing in the Dark - Keyword Intelligence