Google Reader Becomes Holiday Snitch

Google's orchestrating its own Facebook-Beacon-esque fiasco with its latest addition to Google Reader. Users are miffed (to put it lightly) that their shared feeds were suddenly broadcast to anybody they'd had a conversation with via Google Talk or Gmail chat.

Online TV Ads Engage Consumers

Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.