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Facebook Popular In Canada
Toronto is the first North American city to have more than one million subscribers to Facebook according to Calgary based Zinc Research.
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A Glance At AdSense’s 2007
As acquaintances go, Google AdSense isn't a particularly "auld" one - most people are likely to have more aged underwear. Still, the Inside AdSense blog has taken a moment to remember the technology's past year, and it was, by all appearances, a rather busy one.
How Long Will Your Agency Relationship Last?
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I…
Social Media Resolutions
Today is the day for new year's resolutions. For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family. Like any good blogger, though, I have several social media resolutions for the new year. In no particular order, here are my three big ones:
2008 Could Be a Bad year for Content Quality
The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.
Google Won’t Do Email Advertising In ’08
Email won't die in 2008, but unfortunately neither will spam. Marketers will make use of the medium in the new year as they have before, and a couple of industry observers have thoughts on that usage.
