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In 2007, the Japanese online advertising market was projected to be worth between $3.4 billion (Dentsu) and $4.1 billion (PricewaterhouseCoopers). By 2011,…
SEO techniques typically linger long after their "good til" dates. 2008 should be no exception, but if you're paying attention it's time to move onto the stuff that works.This useful review of techniques that Google clamped down on this year included:
Over half of Americans (58%) turn to the Internet when they want information about health, educational, financial, legal and career issues according to a new Pew Internet and American Life Project study.
The newest PEW/Internet and American Life study indicates just how important the Internet is becoming in . . . well, American Life. Of the nearly 2800 Americans surveyed, 58% turn to the Internet first for answers.
As acquaintances go, Google AdSense isn't a particularly "auld" one - most people are likely to have more aged underwear. Still, the Inside AdSense blog has taken a moment to remember the technology's past year, and it was, by all appearances, a rather busy one.
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I…
