Americans Go Online For Research

Over half of Americans (58%) turn to the Internet when they want information about health, educational, financial, legal and career issues according to a new Pew Internet and American Life Project study.

Study Looks at Internet Use in America

The newest PEW/Internet and American Life study indicates just how important the Internet is becoming in . . . well, American Life. Of the nearly 2800 Americans surveyed, 58% turn to the Internet first for answers.

A Glance At AdSense’s 2007

As acquaintances go, Google AdSense isn't a particularly "auld" one - most people are likely to have more aged underwear.  Still, the Inside AdSense blog has taken a moment to remember the technology's past year, and it was, by all appearances, a rather busy one.

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I…

Social Media Resolutions

Today is the day for new year's resolutions.  For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family.  Like any good blogger, though, I have several social media resolutions for the new year.  In no particular order, here are my three big ones: